testimonials from customers (who are not famous) have been effectively used in marketing for as long as marketing existed. A sort of 'formal word of mouth testimony' that a past or current customer will present to a business owner and the business will in turn use this customers praise as a testimonial with the intent of marketing and/or building trust. While testimonials are incredibly effective when believed true, the challenge now lay in having the reader believe the testimonials... All that being said, testimonials, reviews and case studies are still considered by most marketing experts to be the most effective means of marketing and gaining brand trust by small and medium sized businesses'.

testimonials from customers (who are not famous) have been effectively used in marketing for as long as marketing existed. A sort of 'formal word of mouth testimony' that a past or current customer will present to a business owner and the business will in turn use this customers praise as a testimonial with the intent of marketing and/or building trust. While testimonials are incredibly effective when believed true, the challenge now lay in having the reader believe the testimonials... All that being said, testimonials, reviews and case studies are still considered by most marketing experts to be the most effective means of marketing and gaining brand trust by small and medium sized businesses.

testimonials from customers (who are not famous) have been effectively used in marketing for as long as marketing existed. A sort of 'formal word of mouth testimony' that a past or current customer will present to a business owner and the business will in turn use this customers praise as a testimonial with the intent of marketing and/or building trust. While testimonials are incredibly effective when believed true, the challenge now lay in having the reader believe the testimonials... All that being said, testimonials, reviews and case studies are still considered by most marketing experts to be the most effective means of marketing and gaining brand trust by small and medium sized businesses.

testimonials from customers (who are not famous) have been effectively used in marketing for as long as marketing existed. A sort of 'formal word of mouth testimony' that a past or current customer will present to a business owner and the business will in turn use this customers praise as a testimonial with the intent of marketing and/or building trust. While testimonials are incredibly effective when believed true, the challenge now lay in having the reader believe the testimonials... All that being said, testimonials, reviews and case studies are still considered by most marketing experts to be the most effective means of marketing and gaining brand trust by small and medium sized businesses.