our marketing plan

discover our home selling difference

#1 MARKETING TEAM

All of our Pink Realty clients will be at the hands of the #1 real estate marketing department. Our marketing department is complied of top notch professionals who utilize state of the ark technology in marketing all of our listings. With all of our listings our marketing department will create a custom home website, generate & distribute social media content, and overall make sure all of our listings receive the absolute maximum exposure possible. Our marketing department consists of our branding & marketing directors who oversee all of our marketing efforts, marketing coordinators who coordinate inputting listings & social media content, & our social media ambassadors who create & distribute our marketing. Additionally, we have our client nurturing coordinator who is responsible for staying in touch with all of our clients after closing on their home.

YOUR PHOTOGRAPHY MATTERS

We have a professional photographer on staff who photographs all our listings using a high definition camera with wide angles to capture the full room and fully showing the room sizes. We employ the techniques of HDR photography which lends a true to the eye view of your home interiors and lending your home listing a visual edge over the competition. We produce stunning images that will attract more prospective home buyers to your listing. Our listings are unique and stand out from ordinary real estate photography services agents typically use (if they use them at all).
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NEIGHBORHOOD MARKETING

As part of the listing of your home, we will also market the neighborhood in addition to your home depending on the property. Potential buyers who do not live in the area are curious as to what the neighborhood is like. Not only do the buyers need to love your home, but they need to love the area and the neighborhood. We can take a virtual tour of the neighborhood, in addition to our professional photography, in our best attempt to sell them in your neighborhood! These neighborhood descriptions may also be added to your custom home website.
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AERIAL PHOTOGRAPHY

Since most buyers are online and don't always have time to drive by the home, aerial photography shows the buyer what your home and neighborhood look like. Using this technology helps capture a breathtaking view that you will not typically see from the ground. Aerial photography offers a unique marketing opportunity that capitalizes on things such as mountain views, properties with acreage, and multiple structures. Your agent may also advise this option if they believe that aerial photography will better showcase your home.
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360 Photography

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SHOWCASING YOUR LISTING ON YOUR OWN HOME WEBSITE

Everything your home features in one spot!  This includes photos, videos, matterport, virtual tours, neighborhood information, demographics, schools, a mortgage calculator and so much more!

MATTERPORT 3D WALK-THROUGH

Home Buyers can now see your home from the comfort of their own home. This is perfect for out of town buyers that can't fly in to view your home. We sell many homes utilizing this new technology. A buyer can use their smartphone or tablet or computer to walk-through your home! They can even put on 3D goggles and walk through your home. We even have a tool on the measurement to allow buyers to measure the room sizes to see if their furniture will fit.

PROFESSIONAL STAGING

Staging involves utilizing the skills of a professional designer and organizer to present your home in its best possible manner. Staging your home is proven to increase the number of showings as well as more competitive offers over asking. On average our staged homes sell well above the listing price in approximately 2 days on the market. It is not uncommon to see offers in excess of $20,000 over asking on a professionally staged home.

OPEN HOUSES

When Pink does an Open House on your listing, we go all out! Everything is Pink, easy to find, and car stopping. We also advertise your Open House just about everywhere to gain more exposure!

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