Learning to Adapt

https://www.realtrends.com/publications/lore/

Wanting to become her own boss and break free of the constraints of her first job as a police fingerprint specialist, Monica Breckenridge began exploring real estate as an option. With a master’s degree in forensic science, her original plan was to become a homicide investigator, which required three year of on-the-job experience as a police officer.

“I went through the whole process anyway and didn’t get selected for the program,” says Breckenridge, managing broker and owner of Pink Realty in Colorado Springs, “I was pretty bummed out.”

“I wanted to be independent rather than relying on someone else for income,” says Breckenridge, who earned her real estate license in 2007. “I started out working the night shift at the police department while working in real estate investment. I had about two hours of sleep a night, but I saved enough money to quit my job and go into real estate full-time.”

Marrying Investment with Real Estate Sales

After getting numerous leads from homeowners who wanted to sell homes, she and her husband, Russ, opened Pink Realty in 2009. And with that, they married their investment business with a residential real estate office and branded it with the name and the color pink.

“I liked the color pink and realized that we could make the sign pink and name the company and have it all blend together and stand out,” Breckenridge says. “A lot of people thought it was stupid at first but soon realized that it really was a brand and color that everyone would remember.”

Breaking Through the Barriers

With 15 agents on her team, Breckenridge, who was named to the REAL Trends The Thousand, No. 4 individual agent by Transaction Sides oversees the entire operation, which includes, listing, buying, appointment scheduling, transaction and marketing teams. “This helps everything flow smoothly,” says Breckenridge, who started out back in 2007 handling mostly short sales and foreclosures, thanks to the real estate environment at the time.

“Nothing was selling, and everyone was losing their homes; we jumped in when everyone was getting out of real estate,” she explains. Fast-forward to 2017 - the climate is markedly different, but the challenges of staying on top of the market haven’t subsided. “We’re continually planning for future trends and learning how to adapt to any market changes,” says Breckenridge. “Every six months, we have to refocus and change things up.”